Introduction
Part 1—Get Your Website Right
Part 2—Early Stage—Must Dos
Part 3—AdWords/Pay-Per-Click
Part 4—Search Engine Optimization (SEO)
Part 5—The Social Web for Business
Part 6—YouTube, Email Marketing, Podcasting, & Craigslist
Part 7—Ten Amazing Tools & Timesavers
Part 8—Ten Timeless Marketing Principles
Part 9—Ten Things Every Entrepreneur Should Know
Part 10—Putting Your Plan into Action (Realistically)
Appendix
Introduction
Part 1—Get Your Website Right
The Importance of Your Website
Qualities of a Good Website
Gathering Elements for Your Website
Need-To-Know Stuff About Web Page Technology
What is a CMS?
Starting With WordPress
Summary
Part 2—Early Stage—Must Dos
Google Webmaster Tools
Google Analytics
Blogging
Citations
Register Your Local Business
Mobile Website
Summary
Part 3—AdWords/Pay-Per-Click
Two Simultaneous Goals
Should You Use AdWords for Your Business?
How to Control Costs
The Search Network vs. the Display Network
Account Levels and Structure
Keyword Match Types
Terms to Understand
Other Major PPC Platforms
Summary
Part 4—Search Engine Optimization (SEO)
How Search Engines Provide Results to Searches
Is There a Cost to SEO Traffic?
White-hat & Black-hat SEO
On-Page & Off-Page SEO
On-Page Optimization
Off-Page Optimization
Methods for Building Backlinks
About Keywords
Should You Use SEO for Your Business?
A Constantly Moving Goalpost
SEO Tools
SEO for Local
Summary
Part 5—The Social Web for Business
Facebook for Business
Twitter for Business
Google+ for Business
Summary
Part 6—YouTube, Email Marketing, Podcasting, & Craigslist
YouTube
Email Marketing
Podcasting
Craigslist
Summary
Part 7—Ten Amazing Tools & Timesavers
Evernote
Gmail
Elance
Hootsuite
Jing
IFTTT
Dropbox
Remember The Milk
Google Keyword Planner
LastPass
Summary
Part 8—Ten Timeless Marketing Principles
Sell Benefits (Not Features)
Discover your USP
Repetition
Use Images
Humanize
Tell Stories
Always Be Testing
Scarcity
Listen First
Reciprocity
Summary
Part 9—Ten Things Every Entrepreneur Should Know
The Importance of Time Management
The Importance of Reputation
The Importance of Referrals
The Importance of Partnerships
The Importance of Planning
The Importance of Networking
The Power of Optimism
The Power of Persistence
The Power of Focus
The Power of Habit
Summary
Part 10—Putting Your Plan into Action (Realistically)
Must-Do
Must-Consider
Must-NOT-Do
Appendix