How Flexible is AdWords?

One thing that few people realize is just how versatile and flexible AdWords is. There are so many ways that the system gives advertisers control over their advertising. Here are just a few ways:

Budget For every campaign, you set a daily budget. It can be as low as one dollar per day.

Scheduling Campaigns can be set to turn on and off on the schedule. For example, if you own a restaurant and have a Tuesday lunch special, you can have a campaign that only runs during the lunch hours on Tuesdays.

Keywords For your ad to show in search results, you choose keywords that will trigger your ads. But for a much higher degree of control, AdWords has a system of match types. The match types are an indispensable feature that lets you be specific about wordings of searches that will or won’t trigger your ads.

Location targeting You can target particular countries, cities, ZIP Codes, or a customized radius around a location.

Cost per click AdWords is primarily a pay per click system, meaning advertisers pay when someone clicks on their ad. How much they pay depends on several factors, but one key factor is the bid placed by the advertiser. Since AdWords is an auction-based system, advertiser set bids for their to be triggered. Although AdWords has several sophisticated methods for applying bids, advertisers can easily set the maximum amount they are willing to pay for click.

Device AdWords lets you set bid adjustments based on the device used by the searcher. For example, if you think people searching on a mobile smart phone are a better prospect for you, you can set your bids to be adjusted higher for those devices by the percentage of your choosing. If you think people searching on a mobile smart phone are less likely to be your customer, you can adjust your bids lower, up to negative 100%.

Display advertising Many people think of AdWords advertising as being only for search results pages, but AdWords display advertising has perhaps the largest inventory of advertising space in the world. With display advertising, your ads can appear next to content on the web, in mobile apps, and even in gaming systems. (There are millions of websites that show Google display ads, including Google’s own sites like: Gmail, YouTube, and Blogger.)

Hello. My name is Barry, and I love Google AdWords! Would you like to connect with me? If so, send me an email at this address: