Citations are mentions of your business on the web. The quantity and quality of the citations for a business are known to be a significant ranking factor for search engine listings—especially for local businesses. Citations can be created for free on many different directory sites on the web. Before starting to build citations on the following sites, ensure that:
- You have registered your business with Google, Yahoo, and Bing. (This involved filling out a form, and then a verification process to verify that your business exists where you say it does.)
- You understand that it’s crucially important to have a consistent NAP (name, address, and phone number) for your business around the web. Any discrepancies can be damaging to your credibility (and ranking) with the search engines.
Before going to directory sites individually, it’s a good idea to use GetListed.com first. It will help you get started with getting the most important citations established. Yext.com and Localeze.com are also good sites to help you as well.
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