One thing that few people realize is just how versatile and flexible AdWords is. There are so many ways that the system gives advertisers control over their advertising. Here are just a few ways: Budget For every campaign, you set a daily budget. It can be as low as...
One of the most brilliant aspects of AdWords is the system of match types that can be used for keywords.
There are different levels in the AdWords system. An important part of using AdWords is understanding…
AdWords consists of two very different types of advertising: search and display. If you plan on using…
People don’t care much about your website. They care about what they need or want at the time they visit. Maybe they want to read about your services, perhaps they are looking for price information, or maybe they just need your phone number. They only want to find...
A CMS, or content management system, is a software system that lets you create and control a website through a simple interface. This is a perfect solution for those of us who want to be able to manage our own websites without having to learn programming code. CMS...
Free Learning Resources Available:
Google Ads Cheatsheet
Google Remarketing Cheatsheet
Google Analytics Cheatsheet
Internet Marketing Knowledge List
Video--10 Things to Know About Your Budget in Google Ads
Video--Brand Campaigns vs. Direct Response Campaigns
Video--8 Common Ads Mistakes to Avoid
Video--Overview of 3 Types of Remarketing in Google Ads
Video--Ad Extensions in Google Ads (Overview)
Video--Display Advertising for Mobile Devices
Video--Ways to Improve Quality Score
Video--The Top 10 Things to Know About Quality Score
Video--Learn About TrueView Video Formats in Google Ads
Video--Overview of Dynamic Search Ads in Google Ads
Video--12 Key Things to Know About Call Extensions in Google Ads
Video--The Basics of Interest Targeting in Google Ads
Video--The 10 Most Important Things to Know About Sitelink Extensions in Google Ads
Video--The 10 Most Important Things to Know for Mobile Advertising with Google Ads
Video--Keyword Match Types in Google Ads Explained
How can we help you with AdWords?
I want to learn more to help my business grow through online exposure.
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Barry Abraham, founder of Brickway Marketing, is the author of “The Internet Marketing Strategy Book.” This is a 10-chapter book that gives an easy-to-understand overview of current Internet marketing opportunities.