Google Merchant Center is a tool that helps you upload your store and product information to Google. That makes your products eligible to appear in product listing ads on Google.com, or on the Google Shopping web property. Setting up a Google Merchant Center account...

One of the many learning curves involved with AdWords has to do with account structure. As you build out your account, you will no doubt encounter the occasional dilemma of whether to create a new campaign for an advertising objective, or create a new ad group...

Are you familiar with the Conversion Optimizer feature in AdWords? It can be a great way to optimize campaigns to get conversions at a lower cost. In my opinion, these are the 12 most important things to know about it:   Conversion Optimizer is a feature in...

One of the most important aspects to learn for being successful with AdWords is the art and science of bidding. There is a lot to know, and it gets a little complicated. This article is meant to explain the different bidding options available for display advertising...

Dynamic search ads are dynamically created ads based on the content of your website. The targeting for dynamic search ads is also automated. This means there is no need to choose keywords or create ads. Dynamic search ads can save a great deal of time. Instead of...

Remarketing is a powerful and cost-effective method of advertising with AdWords. When you are remarketing, you are advertising specifically to the people who have already visited your website, or certain pages of your website. These are people who’ve already taken an...

The key to success with AdWords is optimization. You want to run campaigns, get good data from those campaigns, and make decisions about how to improve your efforts. This means making constant changes. Changes in bids, adding new keywords, new ad groups, new...

When people hear that AdWords uses a cost-per-click model to charge advertisers, the question that comes to their mind soon is, “How much does a click cost?” If you are familiar with AdWords, you know there is no simple answer to that question. Always keep in mind...

These are the basic bid strategies in AdWords: Automatic CPC bidding Manual CPC bidding CPM bidding, CPA bidding The bid strategy you choose should depend on your advertising goals. Let's look at each of these strategies. Automatic CPC bidding With automatic CPC...

CPA bidding (also known as Conversion Optimizer) is a feature in AdWords that allows you to set bids based on how much you'd like to pay for a conversion on your website--as opposed to bidding how much you'd like to pay per click. So it’s like this… Let’s say you sell...