by Barry Abraham | May 14, 2016 | Featured Posts
For people not deeply familiar with Google AdWords, it can be a bit intimidating to try to use it. One of the scariest parts has to do with costs. People are worried that their costs will be out of control, and rightly so. If not set up properly, campaigns can waste a...
by Barry Abraham | May 14, 2016 | Featured Posts
In a nutshell, call extensions add phone numbers to your ads. If your ad is showing on a desktop or tablet computer, a visible phone number appears with the ad. If your ad is showing on a mobile smart phone, there will be a clickable call button embedded in your ad....
by Barry Abraham | May 14, 2016 | Featured Posts
Ad extensions are way to extend your ads with useful information and added functionality. They can help tremendously with click through rates, and improved ROI. Ad extensions can be categorized as manual, or automated. With manual ad extensions, the advertiser chooses...
by Barry Abraham | May 14, 2016 | Featured Posts
The Conversion Optimizer is a great feature in AdWords that can help you increase conversions and lower costs with your campaigns. It basically entails letting the AdWords system take over control of your bidding so that its data signals can determine probability of...
by Barry Abraham | May 14, 2016 | Featured Posts
Product listing ads are a unique ad format in AdWords that allow you to promote products that are for sale on your website. While it’s possible to use standard search or display ads to promote your products, product listing ads offer an opportunity to gain a special...
